Services
Branding & UX Design
Branding and UX design covers visual identity — logo, colour, typography, design system — and the user-experience design of websites and applications. Sors Technology designs identities and interfaces for businesses that need to look credible to enterprise buyers and be effortless for everyday users, with accessibility built in.
Who this is for
- Companies whose visual identity undersells the quality of their work
- Products whose users need training for tasks that should be self-evident
- Businesses unifying a brand across web, documents and product after years of drift
Who this is not for
- Rebrands driven by boredom rather than a business problem — a new logo fixes nothing by itself
- Award-bait design detached from conversion and usability; we design for users and buyers, not juries
Problems we solve
| Where you are | Where we get you |
|---|---|
| Enterprise buyers hesitate because the brand reads small | An identity system with the polish and consistency serious procurement expects |
| Every document and page looks like a different company made it | A design system with templates your whole team can apply |
| Users abandon flows and support absorbs the cost | Interfaces redesigned around observed user behaviour, tested before build |
| The website is pretty but does not convert | UX driven by task completion and enquiry paths, measured after launch |
| Accessibility is untested and a legal and market risk | WCAG-conscious design: contrast, keyboard navigation, screen-reader sanity |
What's included
Brand strategy and identity
Positioning, voice, logo, colour and typography — decided from your market and buyers, documented in guidelines.
Design system
Reusable components and tokens for web and documents, so consistency survives contact with deadlines.
UX research and flows
User interviews, task analysis and journey mapping on the workflows that matter commercially.
Interface design
High-fidelity screens and clickable prototypes in Figma, tested with real users before engineering.
Accessibility review
Contrast, focus states, semantics and keyboard paths checked against WCAG AA.
Our approach
- 01
Research
Buyers, users, competitors — what credibility and ease mean in your specific market.
- 02
Define
Positioning and design principles agreed before any pixels, so taste debates have a referee.
- 03
Design
Identity and interfaces in iterations you review — with rationale, not reveal theatre.
- 04
Systematise
Guidelines, tokens and templates handed to your team and ours to keep it consistent.
Platforms and technologies
Figma
Design, prototyping and handoff
Design tokens
One source of truth into code
Tailwind CSS
Design system implementation
WCAG 2.2
Accessibility baseline
Related industries
Outcomes we target
- A brand that earns the first meeting instead of costing it
- Consistency across every touchpoint without policing
- Task completion up, support tickets down
- Interfaces your least technical user navigates without training
- Accessibility that widens your market instead of narrowing it
Frequently asked questions
Both, plus the middle case we see most: evolution — keeping accumulated recognition while fixing credibility. The research phase tells us which your situation calls for.
Identity work typically runs four to eight weeks; a product UX engagement six to twelve depending on scope. Design-system work usually rides alongside a build project.
Always: Figma files, guidelines, tokens and exported assets are yours, organised for whoever works on the brand after us — including your own team.
Yes. We deliver design systems as tokens and specifications engineers can consume directly, and we stay available through implementation so quality survives the handoff.
Related services
Custom Software & Web Applications
Purpose-built platforms and portals for the process that makes your business different.
SEO & Search Marketing
Visibility where your buyers actually search — in their language, on their terms, measured in revenue.
Social Media Marketing
Content and paid social that build a brand and feed the pipeline — not vanity numbers.
Tell us what is slowing your business down
Send us your goals and current setup. Within 48 hours you get a written assessment with a recommended approach, a realistic timeline and an honest budget range.