Services
SEO & Search Marketing
SEO (search engine optimisation) is the practice of making a website technically sound, fast and genuinely useful so it ranks for the searches its customers make. Sors Technology delivers technical SEO, content strategy and paid search in the languages your customers actually use — with engineering-grade implementation, because we build websites as well as market them.
Who this is for
- Businesses whose competitors outrank them for the searches that matter commercially
- Companies expanding into new language markets that need multilingual search presence done properly
- Organisations spending on ads with no idea which spend produces revenue
Who this is not for
- Anyone who wants guaranteed rankings by a date — no honest agency sells that
- Sites built on a foundation so broken that marketing spend would be wasted; we fix the engineering first and tell you so
Problems we solve
| Where you are | Where we get you |
|---|---|
| Your buyers search for what you sell and find competitors | Keyword-mapped pages that rank for commercial intent, not vanity terms |
| The website is slow and search engines penalise it | Core Web Vitals in the green — we fix code, not just meta tags |
| International visitors land on the wrong language or nothing at all | Correct hreflang, localised content and per-market keyword strategies |
| AI assistants describe your industry without mentioning you | Structured data and answer-ready content that LLMs can cite |
| Ad budget disappears with no attributed revenue | Paid search with conversion tracking wired to actual sales, reported monthly |
What's included
Technical SEO audit
Crawlability, indexation, speed, structured data, mobile experience — with fixes implemented, not just listed in a PDF.
Keyword and content strategy
Per-market keyword research mapped to pages and buyer intent, prioritised by realistic ranking opportunity.
On-page and content production
Pages written to answer what buyers ask — structured for search engines and quotable by AI assistants.
Local and multilingual SEO
Business profiles, local landing pages and hreflang-correct multilingual architecture across your markets.
Paid search management
Google Ads with conversion tracking to the sale, negative-keyword discipline and monthly spend accountability.
Reporting that means something
Rankings, traffic, conversions and revenue in one monthly report — with what we did, what happened, and what is next.
Our approach
- 01
Audit and baseline
Technical audit plus analytics setup, so every later claim is measured against a real starting point.
- 02
Fix the foundation
Speed, indexation, structured data and information architecture — engineering work most agencies subcontract; we do it in-house.
- 03
Build topical authority
Content published against the keyword map, month over month, internally linked with intent.
- 04
Compound
Quarterly strategy reviews reallocate effort to what the data shows is working.
Platforms and technologies
Google Search Console
Index health and query data
GA4
Behaviour and conversion measurement
Ahrefs / Semrush
Keyword and competitor intelligence
Google Ads
Paid search and shopping
Schema.org
Structured data for rich results and AI answers
Related industries
Outcomes we target
- Rankings for terms with buying intent in every target market
- Organic traffic that converts, tracked to enquiries and sales
- Page speed and Core Web Vitals in the green
- Presence in AI-generated answers, not just blue links
- Ad spend accountable to revenue
Frequently asked questions
Technical fixes often move metrics within weeks; competitive rankings take three to nine months to build and then compound. We report monthly against the baseline from day one, so progress is visible long before the big wins land.
No, and you should walk away from anyone who does — rankings are decided by algorithms we do not control. We guarantee sound engineering, honest reporting and work aligned to commercial intent.
Yes — multilingual SEO is our home ground. Each market gets its own keyword research and locally written content, not translated English pages, on an hreflang-correct architecture.
AEO is making content quotable by AI assistants like ChatGPT and Google's AI Overviews: direct answers, structured data, clear entity information. It rides on the same foundations as good SEO, and we build both together.
Usually: fix technical SEO first (it multiplies everything), use paid search for immediate pipeline on high-intent terms, and build organic content in parallel as the compounding asset. The audit tells us your specific split.
Related services
Cross-Border Digital Presence
One business, several European markets — found in each language, compliant in each jurisdiction, cited by AI assistants in all of them.
Data & Analytics
Dashboards and measurement that turn the data you already generate into decisions.
Social Media Marketing
Content and paid social that build a brand and feed the pipeline — not vanity numbers.
Tell us what is slowing your business down
Send us your goals and current setup. Within 48 hours you get a written assessment with a recommended approach, a realistic timeline and an honest budget range.