Services
Data & Analytics
Data and analytics services turn the numbers a business already produces — sales, operations, web traffic, marketing spend — into dashboards and reports that people actually use to decide. Sors Technology implements measurement, builds dashboards on Metabase, Looker Studio and Power BI, and connects data across ERP, CRM and marketing systems.
Who this is for
- Leaders assembling management reports by hand from five systems every month
- Businesses that track traffic but not conversions — activity without accountability
- Companies with an ERP or CRM full of data and no way to see patterns in it
Who this is not for
- Big-data science projects needing a research team — our work is decision support for operating businesses
- Organisations that want dashboards nobody has agreed to act on; we start from decisions, not charts
Problems we solve
| Where you are | Where we get you |
|---|---|
| Monthly reporting consumes days and is stale on arrival | Live dashboards refreshed automatically from source systems |
| Web analytics counts visits but not value | Conversion tracking from first touch to invoice, GDPR-conscious by design |
| Each department reports numbers that contradict the others | Agreed definitions and one metrics layer everyone reads from |
| Marketing cannot prove which channels earn their budget | Attribution reporting tied to actual sales, not platform-reported conversions |
| Trends surface only after they have become problems | Threshold alerts on the metrics that matter — margins, stock cover, pipeline |
What's included
Measurement plan
The 10–20 metrics that actually drive your decisions, with agreed definitions and owners — before any tooling.
Tracking implementation
GA4, server-side tagging and consent-aware analytics implemented correctly — by engineers, on your actual codebase.
Data connections
ERP, CRM, ads platforms and spreadsheets connected into one reporting layer with scheduled refresh.
Dashboards per audience
An owner's view, a sales view, an operations view — each answering its user's recurring questions on one screen.
Alerting
Notifications when metrics cross thresholds, so exceptions find you.
Analyst time
Monthly interpretation: what moved, why, and what we recommend doing about it.
Our approach
- 01
Define
Workshop with decision-makers: what decisions recur, what numbers would change them.
- 02
Instrument
Tracking and pipelines built and validated against known figures — trust is earned at this step.
- 03
Visualise
Dashboards drafted, used in real meetings for a month, then refined by what people actually looked at.
- 04
Operationalise
Alerts, monthly analyst commentary and a quarterly metrics review.
Platforms and technologies
GA4
Web and app behaviour
Metabase
Self-hosted BI over your databases
Looker Studio
Fast, shareable reporting
Power BI
Microsoft-ecosystem standard
BigQuery / PostgreSQL
The warehouse layer when volume justifies it
Related industries
Outcomes we target
- Reporting time cut from days to zero
- One version of the truth across departments
- Marketing budget reallocated by evidence
- Problems visible while they are still cheap to fix
- A management rhythm built around numbers people trust
Frequently asked questions
GA4 out of the box counts traffic. The value is in conversion tracking tied to real enquiries and sales, connection to your CRM and ERP data, and dashboards framed around your decisions. Most installs we inherit are also measuring incorrectly — the audit shows you exactly what yours does.
Yes. For EU-facing businesses we implement consent-aware tracking, appropriate data processing settings and, where it fits, self-hosted analytics so data stays on your infrastructure.
Not usually at SME scale — dashboards can often read from your operational systems directly. When volume or history justifies a warehouse, we will show the trigger point rather than sell it prematurely.
Yes, that combination is our speciality: pipeline against stock against cash in one view is where analytics starts changing decisions. If we implemented your ERP or CRM, the connectors are already half-built.
Related services
SEO & Search Marketing
Visibility where your buyers actually search — in their language, on their terms, measured in revenue.
ERP Implementation
One system for finance, inventory, sales and operations — replacing the spreadsheets your business has outgrown.
AI Integration & Automation
Practical AI inside your real workflows — document processing, customer response, reporting — with honest limits.
Tell us what is slowing your business down
Send us your goals and current setup. Within 48 hours you get a written assessment with a recommended approach, a realistic timeline and an honest budget range.