Services
Social Media Marketing
Social media marketing covers the strategy, content and paid campaigns that build a brand's presence on platforms such as LinkedIn, Facebook, Instagram and TikTok. Sors Technology runs social media end to end, with content produced in your market's tone and paid campaigns measured against enquiries and sales rather than likes.
Who this is for
- B2B companies whose buyers research them on LinkedIn before ever filling a form
- Consumer businesses whose market lives on Instagram, Facebook and TikTok
- Brands entering a new market that need presence built in the local language and idiom
Who this is not for
- Businesses expecting virality on demand — sustainable social is consistency, not lottery tickets
- Anyone measuring success purely in follower counts; we optimise for pipeline, and we say so upfront
Problems we solve
| Where you are | Where we get you |
|---|---|
| The company page has been silent since last year | A sustainable publishing rhythm with a content system your team can keep up |
| Posts get likes from staff and silence from buyers | Content built on customer problems and proof, aimed at the people who sign |
| Boosted posts burn budget with nothing to show | Structured paid campaigns with audiences, creative testing and conversion tracking |
| Five markets would mean five agencies | One team publishing natively in English, Spanish, Catalan, Malay and Bengali |
| Messages and comments go unanswered for days | Community management with response targets — social as a service channel, not a billboard |
What's included
Channel strategy
Where your buyers actually are, what they reward there, and a realistic cadence — often fewer channels than you expect, done properly.
Content production
Posts, graphics and short-form video produced against a monthly calendar you approve in advance.
Community management
Comments, messages and reviews handled in-language within agreed response times.
Paid social campaigns
Audience design, creative variants and budget management on Meta, LinkedIn and TikTok, tracked to conversions.
Monthly reporting
Reach, engagement and — the part most agencies omit — enquiries and pipeline attributed to social.
Our approach
- 01
Position
Voice, themes and proof points defined from your actual customer conversations.
- 02
Systematise
A content engine: pillars, formats and a production calendar that survives busy months.
- 03
Amplify
Paid distribution on what organically earns attention, aimed at buyer audiences.
- 04
Convert
Landing paths and retargeting that turn attention into enquiries — connected to your CRM.
Platforms and technologies
LinkedIn
B2B authority and outbound support
Meta (Facebook & Instagram)
Consumer reach and retargeting
TikTok
Short-form reach in consumer markets
YouTube
Evergreen video and search presence
Buffer / Metricool
Scheduling and cross-platform analytics
Related industries
Outcomes we target
- A consistent, credible presence buyers check and trust
- Engagement from target accounts, not just applause from friends
- Paid social cost-per-enquiry that beats your current channels
- One brand voice, consistent in every language you sell in
- Social attributed in the CRM as a source of real pipeline
Frequently asked questions
Fewer than you think. B2B usually earns most from LinkedIn plus a credible YouTube or Instagram presence; consumer brands from Meta and TikTok. We would rather run two channels well than five badly, and the strategy phase makes that call with data.
Meaningful B2C campaigns start around €500–1,000 per month in ad spend per market; B2B lead generation on LinkedIn typically more. We scale budgets against measured cost-per-enquiry, never against reach for its own sake.
Yes — content is written natively in English, Spanish, Catalan, Malay and Bengali, adapted to each market's idiom rather than translated. You approve the calendar and voice before anything publishes.
UTM-tagged paths, conversion tracking and CRM source attribution: enquiries, pipeline and revenue traced back to social. Engagement metrics are diagnostics along the way, not the destination.
Related services
SEO & Search Marketing
Visibility where your buyers actually search — in their language, on their terms, measured in revenue.
Branding & UX Design
Identity and interfaces that make your business look as credible as it is.
Data & Analytics
Dashboards and measurement that turn the data you already generate into decisions.
Tell us what is slowing your business down
Send us your goals and current setup. Within 48 hours you get a written assessment with a recommended approach, a realistic timeline and an honest budget range.